Media Factory in Ram Mandir Street utilizes one or more advertising and promotion platforms to carry out campaigns that focus on garnering the maximum response, desired impact and result. At first, it makes a pitch and a presentation to the client after understanding the brief, purpose and requirements. The ad campaigns are designed and tweaked keeping in mind the factors such as budget, aim, scale, magnitude and frequency of the campaign. Towards the end of the promotion, it offers a report of the campaign's performance.